Verifing Claims of Existing Advertisers

Pay Per Play has made claims of actual advertisers in the launch of their new campain to recruit affiliates. Since HBO was made aware of their claim they have edited their sales page and related links.

Their old sales page copy showed this: found here
Their current on is now this.

NetAudioAds™ PPP is not new, it has been running for 2 ½ years, has over 66,000 advertisers and over 550,000 websites that serve PPP ads to their visitors.

The 550,000+ websites that currently serve these ads are responsible for up to 43 million streams (impressions) of advertisers' 5 second audio ads on a monthly basis.

Listen to some 5 second audio ads from
some of our actual advertisers: Click Here

In the past when you clicked the click here link it played this alleged ad snippet. Here
(It appears that they are still using the same ad.)

They also changed the verbiage on the sample ads page. In the past it encourage people to use it as an ad delivery format now they just call it a sample and tell people not to use it. I will be publishing all verified or denied claims at www.imscamalert.com. There is already one story about their HBO False Claims and why it is a poor advertising choice. Pay Per Play - The Next Generation of Intrusive Internet Marketing.

You will notice that they are claiming 66,000 advertisers. While this may be their current active use base it is doubtful that many advertisers are actually buying ads from them. Most is probably from people using it to record their own message on sites like myspace.

They are making some big claims using names like Harley Davidson, HBO, (verified non advertiser) Burger King and Taco Bell.