Saturday, December 22, 2007

Permission Based Marketing - PayPerPlay is not the Answer

While I have been accused of being overly verbose in speaking out against PayPerPlay and the advertising medium to be delivered via the Voice2Page Platform called NetAudioAds it is critical for potential advertisers to realize that the paradigm in this age of Internet Marketing is not intrusion but permission.

Pop-ups and automatic downloads have already been blocked by current browser technology and virus software and are nowhere near as effective as they once were. Many users of the FireFox browser already use java script and advertising blocking plugins and it is highly probable if Auto Played Audio becomes mainstream then it too will be met with type of resistance as it's predecessors.

The sad thing is many industries are still embracing bad technology in their online advertising efforts while consumers are becoming more web savvy by leaps and bounds. If you want to brand in todays ever evolving online marketplace you need to have a consumers permission and must not force things on them they do not want. If they want what you have they will find you.

The branding message that will be delivered is intrusive and unwelcome and may negatively reflect on your brand and not increase awareness but instead alienate the consumer you are attempting to attract.

Now if your product is geared to low income females looking for sweepstakes and coupons it may be a winner if your ads are heard on these types of sites and is your target demographic. This demo is the one thought to click most online advertising anyway. Their habits tend to be intrusive and do not mind speaking to telemarketers.

Unfortunately it looks like voice2page is trying to push a product into a niche, advertising, that is not most practical application for it's product. While it may be a short term winner for delivering a branding message in the long run it can only do more harm than good and make an otherwise useful Social Networking / Media tool short lived.

1 comment:

payperplay said...

All we can do is wait and see.